Vida Plaza

Vida Plaza is a shopping center designed to be a meeting point for everything that truly matters — health, well-being, essential services, and community. I had the opportunity to design its visual identity and website, building around a clear and human-centered concept: this is where life happens — and it happens well. From the logo to the digital experience, every element was crafted with purpose, clarity, and emotional connection. Because I believe a well-designed brand can also speak of well-being.